Antecedents of green brand equity: an integrated approach

Keyphrases

• Green Brand Equity 100%
• Green Image 100%
• Green Value 66%
• Green Products 66%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 33%
• Perceived Value 33%
• Modeling Techniques 33%
• Functional Traits 33%
• Environmental Concern 33%
• Brand Value 33%
• Electronic Goods 33%
• Electrical Goods 33%
• Consumer Perception 33%
• Brand Quality 33%
• Brand Credibility 33%
• Green Features 33%
• Value Equity 33%
• Green Equity 33%
• Consumer Skepticism 33%
• Green Brand Image 33%
• Brand Perceived Quality 33%

Economics, Econometrics and Finance

• Sustainable Product 100%
• Brand Equity 100%
• Product Line 16%
• Brand Image 16%
• Environmental Consciousness 16%

Social Sciences

• Brand Equity 100%
• Structural Equation Modeling 50%
• Brand Image 50%
• Consumer Perception 50%