Antecedents of consumer-based electronic retail brand equity: An integrated model

Muhammad Mohsin Butt, Yu Yingchen, Amrul Asraf Mohd-Any, Dilip S. Mutum, Hiram Ting, Khong Kok Wei

Research output: Journal PublicationArticlepeer-review

4 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance