A meta-analysis on consumer ethical decision-making in P2P accommodations: Role of social, economic, and environmental benefits

This meta-analysis investigates the influence of social, economic, and environmental benefits on consumers’ ethical perceptions and related outcomes in the context of P2P accommodations. Employing a systematic approach, the analysis synthesized findings from 113 studies published between 2014 and 2024, yielding 2611 effect sizes. The study identifies critical drivers of consumer ethical perceptions, revealing that social, economic, and environmental benefits enhance perceived authenticity, quality, hedonic value, consumer participation, and trust. Furthermore, these benefits significantly shape ethical consequences such as consumer attitudes, loyalty, satisfaction, word-of-mouth, and behavioral intentions. The analysis also identifies notable methodological and contextual moderators, including sample size, advancements in the sharing economy, travel and tourism indices, and market maturity, which impact the relationship between these benefits and behavioral intentions. The findings provide strategic insights into how P2P accommodations can leverage these benefits to strengthen consumer relationships and drive positive ethical outcomes.