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  • 2020

    Untangling Legitimacy Complexity: Huawei’s Engagement with Government and Media

    Li, L. & Sun, S. L., 2020, Palgrave Studies of Internationalization in Emerging Markets. Springer Nature, p. 271-297 27 p. (Palgrave Studies of Internationalization in Emerging Markets).

    Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

    4 Citations (Scopus)
  • 2016

    Relationship Communication and Relationship Quality as Predictors of Relationship Continuity

    Lassar, W. M., Roy, S. & Makam, S. B., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 745-746 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

    2 Citations (Scopus)
  • 2015

    Brand Reputation: Does it Help Customers Cope with Service Failure?

    Sarkar, A., Krishnan, B. C. & Balaji, M. S., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 693-696 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

    4 Citations (Scopus)

  • Dynamic Perspective of Service Experience: A Review of the Literature

    Balaji, M., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 9-13 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

  • Stadium Atmosphere: Concept and Measurement

    Chakraborti, R. & Balaji, M. S., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 5 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

    Open Access
  • 2006

    Foreign Direct Investment Communities and the Legitimation of Wholly-Owned Foreign Subsidiaries in China

    Li, J. & Yang, J. Y., 2006, Palgrave Macmillan Asian Business Series. Palgrave Macmillan, p. 215-233 19 p. (Palgrave Macmillan Asian Business Series).

    Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review