博物馆文创产品“同质化”问题成因研究

Homogenization is one of the most remarkable problems in museum cultural creative products, and it plays a crucial role in restricting the development of cultural creative industry. To propose effective measures to avoid the homogenization in museum cultural creative products, research should be conducted at the beginning. Firstly, by literature reading, the article describes the history of homogenization, presents the research progress and development of the problem. Secondly, research summarizes the phenomena of homogenization by combining the data get from market survey. Thirdly, with logical demonstration, this paper analysis the possible reasons causing homogenization. Finally, the study comes up with the ways to avoid homogenization in museum cultural creative products. After analysis, we can find the ways to avoid the homogenization, that is constructing the design approach system of museum cultural creative products and completing the system of art licensing.