Zhijing’s research explores the intersection of innovation, entrepreneurship, and international business in the context of emerging economies. She is committed to advancing theoretical and empirical understanding of how emerging economy firms and industries sustain technological catch-up and innovation in the increasingly complex economic and geopolitical environment. 

Research Interests

• Catch-up and innovations in emerging economies

• Firm and industry evolution

• Strategic entrepreneurship

• International strategy

• Competitive strategy

Dr. Zhijing Zhu joined Nottingham University Business School as an assistant professor In International Business and Strategy in 2017. She received a PhD in strategy from UNSW Sydney in Australia. Prior to that, she had held mid- and high-level management positions for international business in high-tech and education industries for ten years. 

Zhijing’s research explores the intersection of innovation, entrepreneurship, and international business in the context of emerging economies. She has published in leading journals such as Research Policy and Strategy Science, and other prestigious journals such as Asia Pacific Journal of Management, Journal of Small Business Management, and Journal of Technology Transfer. She has won international conference best paper awards, a Zhejiang Provincial Key-project research grant, and multiple university- and faculty-level research funds. Her research on Chinese industries and firms (e.g., Tencent, JD Crowdfunding) is recognized as insightful to government policies and firm practices. 

Zhijing specializes in student-centered teaching to develop students’ structuralized thinking and problem-solving skills. Her teaching has won Zhejiang Provincial First-class module award, and repeated nominations for National First-class module and University of Nottingham Lord Dearing Award. She has developed a teaching case published by IVEY and Harvard. She has also delivered executive teaching programs to CRRC, Samsonite, Health Genetech, Safewell Group and so forth in English and Chinese. She is recognized as excelling in customizing teaching for participants and integrating current business events with participants’ practices.

Undergraduate

• Business and Corporate Strategy
• Strategic Management
• Management Strategy
• International Business Environment
• Doing Business in China

Postgraduate

• International Business
• Strategic Management

Executive Development Programme

• International Business Management
• Strategic Management

Teaching award

• Li, L., Zhu, Z., & Kim, Y. (2021). “Strategic Management: Perspective, Process and Practice (SMPPP)”, Zhejiang Provincial First-Class Module