Projects per year
Personal profile
Personal profile
Yi's research focuses on tourism policy-making, cultural interpretation, rural tourism, family travel, and sustainable planning. She earned her PhD from Sheffield Hallam University, where her dissertation explored “Tourism Policy Networks and Tourism Development in China.” Her doctoral studies were supported by an Overseas Research Scholarship from the Higher Education Funding Council for England. Yi has a strong publication record, with her work on rural tourism, family travel, and social networks appearing in top-tier journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, and Journal of Rural Studies. She also actively contributes to rural sustainable development through applied research projects.
Teaching
Undergraduate
- Marketing Services
Postgraduate
- New Products and Services Development and Management
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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Approaches to improve urban eco-environment quality in Ningbo
Wang, Y. (PI)
1/12/17 → 31/12/19
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
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Thirteen Five Tourism Plan for Haishu District, Ningbo
Wang, Y. (PI)
24/04/17 → 31/12/19
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
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Ningbo City International Branding Research
Wang, Y. (PI)
2/01/17 → 31/12/19
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
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Research on sustainable tourism strategy countermeasures based on economic transformation and ecological construction
Wang, Y. (PI)
Ningbo Science & Technology Bureau
1/09/14 → 31/08/15
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
Prizes
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Merit Prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Wang, Y. (Recipient) & Jiang, Y. (Recipient), Dec 2023
Prize
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Third Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Wang, Y. (Recipient), 29 Sept 2022
Prize
File
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Subcultural Praxis via Sparking Journeys: Self-Transformation and Embodied Experiences Among Hard Adventurers
Xu, W., Wang, Y., Wang, H. & Li, M., 2026, (Accepted/In press) In: Journal of Travel Research.Research output: Journal Publication › Article › peer-review
Open Access -
Synchronous technology-mediated service experience: conceptualization, scale development, and validation
Lyu, C., Jiang, Y., Balaji, M. S. & Wang, Y., May 2026, In: Journal of Business Research. 210, 116102.Research output: Journal Publication › Article › peer-review
Open Access -
Understanding service sabotage in employee-robot collaboration: The role of mind perception and collective psychological ownership
Yu, G., Jiang, Y., Balaji, M. S. & Wang, Y., Feb 2026, In: International Journal of Hospitality Management. 133, 104476.Research output: Journal Publication › Article › peer-review
Open Access3 Link opens in a new tab Citations (Scopus) -
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories
Xu, J., Wang, Y. & Jiang, Y., 2025, In: Journal of Travel and Tourism Marketing. 42, 2, p. 161-177 17 p.Research output: Journal Publication › Article › peer-review
8 Link opens in a new tab Citations (Scopus) -
Power
Nogués-Pedregal, A. M., Wang, Y. & Travé-Molero, R., 1 Jan 2025, Encyclopedia of Tourism. Springer Nature, p. 819-821 3 p.Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review