Projects per year
Personal profile
Personal profile
Yi's research focuses on tourism policy-making, cultural interpretation, rural tourism, family travel, and sustainable planning. She earned her PhD from Sheffield Hallam University, where her dissertation explored “Tourism Policy Networks and Tourism Development in China.” Her doctoral studies were supported by an Overseas Research Scholarship from the Higher Education Funding Council for England. Yi has a strong publication record, with her work on rural tourism, family travel, and social networks appearing in top-tier journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, and Journal of Rural Studies. She also actively contributes to rural sustainable development through applied research projects.
Teaching
Undergraduate
- Marketing Services
Postgraduate
- New Products and Services Development and Management
Person Types
- Staff
Fingerprint
Dive into the research topics where Yi Wang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
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Approaches to improve urban eco-environment quality in Ningbo
Wang, Y. (PI)
1/12/17 → 31/12/19
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
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Research on sustainable tourism strategy countermeasures based on economic transformation and ecological construction
Wang, Y. (PI)
Ningbo Science and Technology Bureau
1/09/14 → 31/08/15
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
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Understanding service sabotage in employee-robot collaboration: The role of mind perception and collective psychological ownership
Yu, G., Jiang, Y., Balaji, M. S. & Wang, Y., Feb 2026, In: International Journal of Hospitality Management. 133, 104476.Research output: Journal Publication › Article › peer-review
Open Access -
Tourism and new rurality: gentrified space versus co-created place
Wang, Y., Huang, Z. & Fan, A., Jul 2025, In: Annals of Tourism Research. 113, 103979.Research output: Journal Publication › Article › peer-review
2 Citations (Scopus) -
Rural B&B entrepreneurs’ lifestyle pursuits and rural resilience
Lin, L., Li, M., Wang, Y., Jiang, Y. & Zhu, F., Oct 2024, In: International Journal of Hospitality Management. 123, 103920.Research output: Journal Publication › Article › peer-review
Open Access23 Citations (Scopus) -
Social networks, network interaction and resilience of B&Bs in rural China
Wang, Y., Jiang, Y., Geng, B., Yan, Z. & Wang, X., 30 Jan 2024, In: International Journal of Contemporary Hospitality Management. 36, 2, p. 400-421 22 p.Research output: Journal Publication › Article › peer-review
10 Citations (Scopus) -
Mobile marketing and innovation in tourism industry
Wang, Y., Jiang, Y. & LYU, C., 2023, (Accepted/In press) Mobile Marketing. Singapore: SpringerResearch output: Chapter in Book/Conference proceeding › Book Chapter › peer-review
Prizes
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Third Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Wang, Y. (Recipient), 29 Sept 2022
Prize
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