Personal profile
Teaching
Undergraduate 2025-2026:
- Intercultural Communication Competency (Convenor)
- Cultures of Everyday Life (Convener)
- Gender and Society (Guest Lecturer)
- BA Dissertation Supervision
Postgraduate 2025-2026:
- MA Dissertation Supervision
- PhD Supervision
Undergraduate 2024-2025:
- Intercultural Communication Competency (Convenor)
- Gender and Society (Guest Lecturer)
- BA Dissertation Supervision
Postgraduate 2024-2025:
- MA Dissertation Supervision
- PhD Supervision
Undergraduate 2023-2024:
- Gender and Society (Convener)
- Cultures of Everyday Life (Convener)
- Media and Communication Theory (Seminar Tutor)
- BA Dissertation (Convenor)
- BA Dissertation Supervision
Postgraduate 2023-2024:
- MA Dissertation (Convener)
- MA Dissertation Supervision
- PhD Supervision
Undergraduate 2022-2023:
- Gender and Society (Convener)
- Cultures of Everyday Life (Convener)
- Media and Society (Seminar Tutor)
- BA Dissertation (Convenor)
- BA Dissertation Supervision
Postgraduate 2022-2023:
- MA Dissertation (Convener)
- MA Dissertation Supervision
- PhD Supervision
URL
https://www.researchgate.net/profile/Thomas-Whyke/publications
https://scholar.google.com/citations?user=CfUxbkoAAAAJ&hl=en
Personal profile
Dr. Thomas William Whyke is Assistant Professor in International Communications and Director of Teaching in the School of International Communications at the University of Nottingham Ningbo China. Dr. Whyke was recognized with two Lord Dearing Awards for outstanding contribution to the development of teaching and student learning and enhancement of the student experience for his work on Equity, Diversity, Inclusion (EDI) in 2024 (both Individual and Team categories). Thomas was also recognised with a '20 Years 20 Alumni' Award in 2025 for his work on cultural exchange at UNNC, contributing to Nottingham's outstanding alumni community.
In addition to his teaching, Dr. Whyke serves in several leadership roles, including Faculty Equity, Diversity, Inclusion (EDI) Officer (2022-2025), Dignity Advisor at Ningbo Nottingham (DANN) (2024-), Co-Lead for the IAPS Gender Studies Research Priority Area (2025-) and Quality and Standards Commitee (QSC) UNNC Representative (2025-).
In terms of research, Dr. Whyke brings expertise at the intersection of international communications, animation studies, gender, and cultural analysis. His recent work has been published in internationally recognised top-tier journals in these fields, including Feminist Media Studies, Journal of Homosexuality, Asian Studies Review and Animation. Most recently Thomas was interviewed by some of China's most high profile media outlets, including multiple interviews with China Daily analysing the international success of the Chinese blockbuster animation Nezha 2, exploring themes of cultural exchange, universal storytelling elements, and the global reach of Chinese animation.
His scholarly contributions extend to editorial positions with several academic journals and bodies, including Sexuality and Culture, the Association of Chinese Animation Studies (ACAS), Animation: An Interdisciplinary Journal, and as Associate Editor for Society and Animals, reflecting his interdisciplinary approach to media studies.
Professional Information
Director of Teaching (2023-)
Faculty of Humanities and Social Sciences EDI (Equity, Diversity, Inclusion) Officer (2022-2025)
DANN (Dignity Advisor at Ningbo Nottingham) (2024-)
Quality and Standards Commitee (QSC) UNNC Representative (2025-).
Education/Academic qualification
Fellow of the Higher Education Academy UK (FHEA), Higher Education Academy
Award Date: 27 Jul 2022
PhD
Award Date: 1 Jul 2018
Master, Zhejiang University
Award Date: 1 Jul 2013
Bachelor, University of Nottingham
Award Date: 1 Jul 2011
External positions
Editorial Board , Animation: An Interdisciplinary Journal
1 Jan 2026 → …
Editorial Board, Association for Chinese Animation Studies
1 Jan 2025 → …
Editorial Board, Sexuality and Culture
2022 → …
Associate Editor, Society and Animals (Brill)
2022 → …
Disciplines
- Chinese Language and Literature
- Chinese History
Person Types
- Staff
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Projects
- 2 Active
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Research on the Innovative Pathways of Animation Empowered by AIGC for New Quality Productive Forces in Zhejiang's Culture and Tourism
Whyke, T. (PI), Song, Z. (CoI), Wang, J. (CoI), Yu, X. (CoI) & Jamil, S. (CoI)
1/01/26 → …
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
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Ningbo Social Science Research Base on International Development of Ningbo Cultural and Creative Industries
Gilardi, F. (PI), Lam, C. (CoI), Dean, L. (CoI), Whyke, T. (CoI), Frenneaux, R. (CoI), Kishore, V. (CoI), Jamil, S. (CoI) & 陈潇玉 (CoI)
20/09/23 → …
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
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A phenomenology study of transmedia museum storytelling and gamification through XR technologies
Song, Z., Whyke, T. W., SUN, X. & Evans, L., Jul 2025, In: Digital Applications in Archaeology and Cultural Heritage. 38, September 2025, e00444.Research output: Journal Publication › Article › peer-review
2 Citations (Scopus) -
Can the farmers speak? The paradox of the subaltern narrative in Return to Dust
Wang, A., Whyke, T. W., Song, Z., Zhu, Z. & Lopez Mugica, J., May 2025, (Published Online) In: Journal of Chinese Cinemas.Research output: Journal Publication › Article › peer-review
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Chinese Animation: Multiplicities in Motion Edited by Daisy Yan Du, John A. Crespi and Yiman Wang. Cambridge, MA: Harvard University Asia Center, 2025. 456 pp. $29.95 (pbk). ISBN 9780674297531
Whyke, T. W., Sept 2025, In: China Quarterly. 263, p. 882 - 884Research output: Journal Publication › Review article › peer-review
Open Access -
Cognition, willingness, and behavior towards human papillomavirus vaccination in Chinese university students: Planned behavior, health beliefs, and media influence
Zhou, X., Whyke, T. W. & Wang, A., Mar 2025, In: Global Media and China. 10, 1, p. 112-142 31 p.Research output: Journal Publication › Article › peer-review
Open Access -
Cultural overflow vs. cultural export: Black Myth: Wukong and the evolution of Chinese gaming in global creative industries
Wang, A., Whyke, T. W. & Song, Z., Nov 2025, (Published Online) In: Creative Industries Journal.Research output: Journal Publication › Article › peer-review
Prizes
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2nd Place - Faculty Paper Award - Intercultural Communication Division - ICA 74th Annual Convention.
Gilardi, F. (Recipient), Ge, L. (Recipient), Whyke, T. (Recipient) & YANG, K. C. C. (Recipient), 23 Jun 2024
Prize: Other distinction
File -
2nd Place - Top Faculty Paper - AEJMC Commission on the Status of Minorities
YANG, K. C. C. (Recipient), Kang, Y. (Recipient), Ge, L. (Recipient), Gilardi, F. (Recipient) & Whyke, T. (Recipient), Aug 2024
Prize: Other distinction
File -
Associate Grade (Inclusive Curriculum Leadership)
Whyke, T. (Recipient), 31 Jul 2023
Prize: Other distinction
File -
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Activities
- 4 Membership of board
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Animation: An Interdisciplinary Journal (External organisation)
Whyke, T. (Member)
2026 → …Activity: Membership › Membership of board
-
Association for Chinese Animation Studies (External organisation)
Whyke, T. (Member)
2025Activity: Membership › Membership of board
-
Sexuality & Culture (External organisation)
Whyke, T. (Member)
1 Jun 2023Activity: Membership › Membership of board
-
Society and Animals (Brill) (External organisation)
Whyke, T. (Member)
1 Jan 2023Activity: Membership › Membership of board