Shabnam Seyedmehdi is a Tutor in Business and Economics within the EMM Department at the University of Nottingham Ningbo China (UNNC). She convenes the module Introduction to Information Technology and Business and teaches on B2B Marketing and Introduction to Business and Management. Her interdisciplinary role is dedicated to providing Nottingham University Business School (NUBS) students with the critical business context and commercial awareness essential for future careers. She is passionate about using real-world case studies to bridge the gap between academic theory and professional practice.

Prior to joining UNNC, Shabnam served as Academic Staff at the Waikato Institute of Technology. She also brings significant experience from her previous roles as a Tutor and Lecturer at the University of Otago in New Zealand. She holds a PhD in Marketing from the University of Otago.

Shabnam's research focuses on consumer behavior and tourism marketing, with a particular interest in understanding the decision-making processes of modern travelers and the factors that influence their destination choices, experiences, and brand loyalties.

Shabnam 's teaching philosophy emphasizes creating engaging and practical learning environments where students can connect theoretical concepts to real-world applications. She employs interactive methods including case studies, class discussions, and hands-on projects to make complex business topics accessible and relevant. Her approach focuses on developing students' critical thinking skills and professional confidence, preparing them for success in dynamic business environments. She is particularly dedicated to helping students build practical skills that support their long-term career development.