Dr. Russa Yuan’s research interests focus on sustainablity, sharing economy platforms and marketing innovations. Specifically, she focuses on how marketing innovations such as green marketing and sharing economy platforms influence on consumer behaviour and branding strategies of companies.

Dr. Ruizhi YUAN is an Associate Professor in Marketing at Nottingham University Business School China. Her research interests focus on sustainability and new emerging economy. Specifically, she focuses on how marketing innovations such as green marketing and sharing economy platforms influence on consumer behaviour and branding strategies of companies. She has successfully completed the National Natural Science Foundation of China (NSFC) as principal investigator based on the research topic of how collaborative tourism impacts on customer engagement.

Russa completes her PhD degree at the Nottingham University Business School China. She has been working at Xi’an Jiaotong Liverpool University as a Lecturer in Marketing and Programme Director of BA Business Administration before she joined UNNC. Her research has been published in world-leading Journals such as the Journal of Product Innovation Management, British Journal of Management, Sociology, Technological Forecasting & Social Change, Industrial Marketing Management, Journal of Business Research, etc. 

Undergraduate

• Principles of Marketing
• Consumers & Markets
• Marketing Management

Postgraduate

• Marketing Management in the Digital Economy
• Critical Marketing
• Essentials of International Marketing