• Retail technologies
• Retail interfaces and customer experiences
• Social media and eWOM in online retailing
• Meta-analysis

Dr. Ruolan Chen is an Assistant Professor at Nottingham University Business School (NUBS), University of Nottingham Ningbo China. Previously, she worked at Coventry University (UK) as a part-time lecturer. Dr. Chen completed her PhD at Aston University (UK). She also has an MSc from Newcastle University (UK) and a BA (Hons) from Northumbria University (UK).

Dr. Chen’s research focuses on retailing, particularly consumer experiences mediated by retail technologies, customer relationship management, and other emerging issues in the field. Her research is empirically oriented, with a particular emphasis on meta-analysis.

Dr. Chen is also a committed educator. Her teaching draws on contemporary marketing theories and models, uses real-world industry examples to foster reflective and critical thinking, and integrates advanced educational technologies to enhance student learning. She holds a Postgraduate Certificate in Higher Education (PGCHE) and is a Fellow of the Higher Education Academy.

Undergraduate

• BUSI2178 Marketing Management

Postgraduate

• BUSI4383 Critical Marketing
• BUSI4596 Essentials of International Marketing