Keyphrases
China
100%
Social Media
46%
Digital Innovation
45%
Mediating Role
33%
Neural Network Method
32%
Brand Image
32%
Business-to-business Markets
32%
Green Supply Chain Integration
32%
Digital Ventures
30%
Social Media Engagement
26%
Managerial Implications
25%
Chinese Consumers
24%
Role of Social Media
24%
Luxury Consumption
24%
Digital Resources
24%
Buyers
21%
Brand Trust
21%
Big Data Architecture
21%
Amazon
20%
Extant Literature
20%
Business-to-business Context
19%
Corporate Reputation
18%
Moderating Effect
18%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
18%
Neural Network Analysis
18%
Brand Loyalty
17%
Business-to-business
16%
Taiwan
16%
South Korea
16%
Online Sellers
16%
Identity Association
16%
Brand Extension
16%
Brand Identity
16%
Higher Education Branding
16%
Image Association
16%
Negotiation Outcome
16%
Price Negotiation
16%
Ethical Marketing
16%
Brand Performance
16%
Industrial Brand Equity
16%
Platform-Based
16%
Consumer Motivation
16%
Product Exchange
16%
Reverse Ion Exchange
16%
Resource Orchestration
16%
User-centric
16%
Authenticity Perception
16%
Japan
16%
Marketing Discipline
16%
Product Sales
16%
Social Sciences
Chinese
76%
China
73%
Supply Chain Management
53%
Digital Innovation
51%
Social Media
51%
Case Study
46%
Neural Network
40%
Brand Image
32%
New Venture
28%
Psychology
24%
Big Data
24%
Luxuries
24%
Brand Equity
20%
Media Use
20%
Buyer-Seller Relationship
19%
Corporate Reputation
18%
Structural Equation Modeling
17%
South Korea
16%
Japan
16%
Decision-Making Process
16%
Taiwan China
16%
Consumer Motivation
16%
Consumers
16%
Theory Development
16%
Electronic Word of Mouth
16%
Marketing Theory
16%
Thai
16%
Nineteenth Century
16%
Network Analysis
14%
Digital Entrepreneurship
13%
Consumer Behavior
13%
Professional Occupations
12%
Human Resources
12%
Congruence
10%
Consumer Involvement
10%
USA
10%
Organisational Resilience
10%
Marketing Strategy
10%
Wellbeing
9%
Emotions
9%
Cognitive Dissonance
9%
Incentive
8%
Multimodal Discourse
8%
Older Worker
8%
Mindfulness
8%
Strategy Implementation
8%
Marketing Research
8%
Data Mining
8%
Utility Theory
8%
Furniture
8%
