Projects per year
Personal profile
Research Interests
Dr. Maria Jun Luo’s research interest includes two parts. In the B2C context, her research focuses dominated on customer relationship management, service recovery, E-WoM and customers’ aggressive behaviors etc. In B2B side, her research interest predominantly focus on service innovation, servitization strategy as well as green production.
Personal profile
Dr. Maria Jun Luo is an Associate Professor in Marketing & Entrepreneurship. Her research is in the area of services marketing. Her co-authored research output has appeared in both marketing and management journals, including Journal of Business Research, International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research etc. She has been teaching various marketing modules within NUBS China since 2011.
Teaching
Undergraduate Programme
- Marketing Strategy
- Services Marketing
- Marketing Management
- Business School Dissertation
- Managing the Marketing Mix
- Advertising and Marketing Communication
PG Programme
- Marketing Strategy
- Research Methods in Marketing
Person Types
- Staff
Fingerprint
Dive into the research topics where Jun Luo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
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The Workshop on Brand Building Under the Belt and Road Initiative
Luo, J. (PI)
12/10/20 → 15/07/21
Project: University Funded Projects › Internal-RKE Conference and Event Organising Support Project
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The Growth of Digital Venture: A Study on the Effect of Scaling-up Mechanisms and Digital Innovation
Luo, J. (PI)
1/01/17 → 31/12/19
Project: Government Funded Projects › Vertical-Provincial/Ministerial Government(省部级) Funded Projects
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Conceptualization of dynamic digital coopetition: Evidence from hospitality platforms
Nan, Y., Liu, M. J., Luo, J. & Ye, D., Apr 2025, In: International Journal of Hospitality Management. 126, 104036.Research output: Journal Publication › Article › peer-review
Open Access3 Citations (Scopus) -
In diversity lies opportunity: complementary product recommendations, message framing and cross-selling
Zhang, J., Balaji, M. S., Luo, J., Pandey, N. & Wirtz, J., 2025, (Accepted/In press) In: Internet Research.Research output: Journal Publication › Article › peer-review
1 Citation (Scopus) -
Responsible artificial intelligence (AI) for responsible innovation in Chinese manufacturing: From the affordance–actualization theory
Ye, D., Yuan, R., Luo, J., Liu, M. J. & Yannopoulou, N., Dec 2025, In: Technological Forecasting and Social Change. 221, 124349.Research output: Journal Publication › Article › peer-review
Open Access1 Citation (Scopus) -
Sustaining complementor communities: A resourcing perspective on platform-dependent entrepreneurs
Miao, Y., Luo, J. & Jiang, Y., Dec 2025, In: Sustainable Futures. 10, 101358.Research output: Journal Publication › Article › peer-review
Open Access -
B2B social media use as a double-edged sword on trust: a social presence theory perspective
Weng, C., Liu, M. J., Luo, J. & Yannopoulou, N., 28 May 2024, In: Industrial Management and Data Systems. 124, 5, p. 1769-1794 26 p.Research output: Journal Publication › Article › peer-review
Open Access6 Citations (Scopus)
Prizes
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First prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Yuan, R. (Recipient), Luo, J. (Recipient) & Liu, M. (Recipient), Dec 2023
Prize
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Merit Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Luo, J. (Recipient), 29 Sept 2022
Prize
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