Skip to main navigation Skip to search Skip to main content
20182026

Research activity per year

Personal profile

Personal profile

I joined the School of Education and English at University of Nottingham Ningbo China in August 2026. Before joining UNNC, I led and contributed to research and teaching at the City University of Hong Kong, the University of Hong Kong, the University of Leicester, and Aston University. I am actively involved in academic service, strengthening the linguistics community, driving interdisciplinary collaboration, and enhancing the impact of my work. I am currently a committee member of Open Applied Linguistics (AILA ReN), an executive board member of Critical Approaches to Discourse Analysis across Disciplines (CADAAD), and an editorial advisory board member for the ‘Language, Discourse and Mental Health’ book series for the University of Exeter Press. I have also served as a reviewer for a number of journals and conferences, such as Discourse & Communication, International Gender and Language Association Conference, and International Conference on Social Media & Society.

Research Interests

My research is driven by a commitment to interdisciplinarity and engagement beyond academia. Broadly speaking, I am passionate about exploring the relationship between language and society. I am interested in collaborating on and supervising research across a range of topics, including but not limited to translanguaging, gender and sexuality, news and social media, intercultural communication, health communication, and discourse, education and AI. My work is deeply interdisciplinary, and I have experience in discourse analysis, corpus linguistics, multimodality, conversation analysis, interviews, and (digital) ethnography.

Teaching

Autumn 2026

  • EDEN2002 Business Communication
  • EDEN4025 Topics in Applied Linguistics

Before joining UNNC, I led or contributed to the teaching of the following modules:

  • Intercultural Organizational Communication and Institutional Interaction (UG)
  • Communication Strategies in Business Projects (UG)
  • Introduction to Language and Communication (MA)
  • Gender, Discourse and Society (MA)
  • Social Media and Multimodal Literacy (UG/PG)
  • Language and Health Communication (UG)

Education/Academic qualification

PhD, Linguistics, Queen Mary University of London

Award Date: 30 Nov 2022

Master, Applied Linguistics (Distinction), The University of Hong Kong

Award Date: 28 Nov 2015

Disciplines

  • Foreign Language and Literature

Person Types

  • Staff

UNNC RKE Industries & Areas

  • Language and Linguistics
  • Linguistics and Language

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 4 - Quality Education
    SDG 4 Quality Education
  2. SDG 5 - Gender Equality
    SDG 5 Gender Equality
  3. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities

Fingerprint

Dive into the research topics where Adrian Yip is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or