Department of Entrepreneurship, Marketing and Management Systems

Nottingham University Business School China

Prof Zhao Cai
- Zhao.Cainottingham.educn
- Department of Entrepreneurship, Marketing and Management Systems
Person: Academic
20132026
Dr Luke Younghoon Chang
- YoungHoon.Changnottingham.educn
- Department of Entrepreneurship, Marketing and Management Systems
Person: Academic
20122026
Dr Jin Chen
- Jin.Chennottingham.educn
- Department of Entrepreneurship, Marketing and Management Systems
- Research Base on Ningbo Dual Circulation and New Economic Development
Person: Academic
20072026

3 Not started
13 Active
50 Finished

Research on the Empowerment Mechanism and Enhancement Strategies of Intelligent Technology for Pre-hospital Emergency Services based on Data Flow Perspective
Cai, Z. (PI), Huang, S. (CoI), Li, Y. (CoI), Meng, Q. (CoI) & Yuan, S. (CoI)
1/01/26 → 31/12/29
Project: Government Funded Projects › Vertical-National Government Funded Projects
AI-Empowered Multi-Dimensional Traffic Acquisition and Efficiency Enhancement: A Study on Dynamic Intelligent Marketing Strategies and Their Influencing Mechanisms in Cross-Border Live Commerce
Li, B. (PI)
1/01/26 → 31/12/30
Project: Government Funded Projects › Vertical-Municipal/Departmental Government (市厅局级) Funded Projects
A Panoramic Elderly Care System based on IoT Technology to Assist Health Research on the Mechanism of Healthy Aging
Cai, Z. (PI) & Huang, T. (CoI)
31/07/25 → 31/07/27
Project: Contract Projects › Horizontal-Zhejiang Provincial Contract Projects

Addressing the ‘last mile’ deficiency: A bi-objective model for e-waste reverse logistics network design
Ni, Z., Chan, H. K. & Tan, Z., 1 Mar 2026, In: Resources, Conservation and Recycling. 227, 108713.
Research output: Journal Publication › Article › peer-review
Algorithmic management and gig worker well-being: unpacking the roles of job autonomy, precarity and union instrumentality
Zha, X., Hu, E., Shan, H., Huang, L. & Han, M., 29 Jan 2026, In: Personnel Review. p. 1-25 25 p.
Research output: Journal Publication › Article › peer-review
An Empirical Study of AI Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context
Wang, Z., Yuan, R., Li, B., Kumar, V. & Kumar, A., Jan 2026, In: Journal of Product Innovation Management. 43, 1, p. 14-30 17 p.
Research output: Journal Publication › Article › peer-review

Open Access
3 Citations (Scopus)

2016 Most Cited Chinese Researchers
Chong, A. (Recipient), 2017
Prize: Other distinction

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2017 Most Cited Chinese Researchers
Chong, A. (Recipient), 2018
Prize: Other distinction

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2018 Most Cited Chinese Researchers
Chong, A. (Recipient), 2019
Prize: Other distinction

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Nottingham Hospital Managment Worshop (Jinhua)
Chau, P. (Chair), Ying, M. (Organiser) & Rose, M. (Organiser)
20 Nov 2022
Activity: Participating in or organising an event › Organising a conference, workshop, ...
Expert Talk on Customer Deviant Behavior and Service Failure at 7th International Management Conference organized by FIIB, India
Makam, S. B. (Speaker)
7 Jan 2022
Activity: Talk or presentation › Invited talk

Seminar on "Disentangling the Influence of Community Pressure on Trading Behavior and Profitability on Social Trading Platform"
Cai, Z.
13/11/23
1 item of Media coverage
Press/Media
Study abroad without leaving China?
Jiang, Y.
10/12/21
1 item of Media coverage
Press/Media

Immersion and disillusion: investigating the behavioral consequences of augmented reality and virtual reality in online consumer journey
Li, M. (Author), Yuan, R. (Supervisor), Huang, B. (Supervisor) & Chen, R. (Supervisor), 15 Mar 2026
Student thesis: PhD Thesis

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Strategies in e-waste reverse logistics: collection, disassembly, and recycled materials sourcing
Ni, Z. (Author), Chan, H. K. (Supervisor) & Tan, Z. (Supervisor), 15 Jul 2026
Student thesis: PhD Thesis
Toward constructing a theoretical model for future design education
ZHOU, L. (Author), Sun, X. (Supervisor), Cobb, S. (Supervisor) & Yu, J. (Supervisor), Jul 2022
Student thesis: PhD Thesis

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